Do You Stuggle With Marketing Yourself As A Hair/ Makeup Artist????

I hear it from artists all the time, “Marketing myself is the thing I struggle with the most.” It seems that the average Hair or Makeup Artist just wants to get an agent and not bother with self-promoting. Here is the the harsh reality, agents only want to take on people who are established. This means that you are going to have to get your own clients in the beginning, and a lot of times you will still have to find your own work if you do have an agent. Most of the agents I have talk to tell me it really helps them if their clients continue to network and self-promote. The bottom line is your are just going to have to suck it up and find new ways to get your name out there. Here are some suggestions:

1. Start by doing your homework. Comb trade publications and make phone calls to find out who hires hair and makeup.
2. Create promotional pieces each month or every time you have a new tear sheet or addition to your resume.
3. Mail your latest and greatest work to the people you contacted from the trade publications.
4. Get on every social networking website you can find to help drive traffic to your site.
5. Follow up with the people you have contacted on a monthly basis.
6. Email people your latest work with a link to your website.

Does this sound like a lot of work? Well, yes it is! The way I see it is you can do all this yourself or you can pay other companies to submit your work for you. Either way, it has to be done if you want the job. I think agents are great. It’s what we all aspire to have, but what do you do as you are working your way up to that level in your career? I personally think that marketing and submission services are the wave of the future. If you don’t want to hassle of sending out your work or if your just too busy to do it, then maybe outsourcing the marketing if the answer to your dilemma. It may sound strange to an industry that is so agency minded, but it’s something businesses have been doing since the dawn of time (and it works).

The Hair & Makeup Artist Network has created Marketing and Branding Services for the busy artist. We can send out your latest work for you and keep your name in front of prospective clients. We can even help drive traffic to your website by managing your social networking websites and posting blogs for you. We have many services to help you spend more time working and less time looking for work.

For more information on this visit:

Michelle Lee
Makeup Maverick


March 17, 2009. Tags: , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist.

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