So What Is The Difference Between Marketing Yourself For Film or Print?

michelle4We recently held our “Ultimate Career Workshop” on Sunday, March 22nd here is Los Angeles. Our workshop had five different speakers, two of which were from local agencies. One agent represents Hair and Makeup Artists who work in film and television. The other agent represents artists who work in print and celebrity. Both had the same approach to contacting clients and following up, however the marketing tools they used were a bit different. When you are working in film and television it’s all about your resume. In fact, Dave Kensler from All Crew Agency says, “It’s not about what you can do, it’s about what you have already done.” “Hollywood is the big leagues,” says Kensler, “If you are working in Hollywood, you are in the top 1%!”

Each day both agents set out with a mission, and that is to get their artists hired. They both make phone calls and send out emails, but film and television executives want to see resumes and demo reels. In the print and celebrity world, it’s all about your book. These days the “book” is really just your website. So when an agent submits an artist for print and celebrity work, they are sending out either photos of the artist’s latest work or a link to their website. After that, it is all about the follow up. Both agents will check back with the prospective client in a couple of days (depending on the eagerness of the client). After that they will continue to follow up on a monthly basis or until they are just told to quit calling.

The bottom line is that it’s all a numbers game. The more people you contact, the higher the likelihood you will get booked for a gig. This industry is all about patience and persistence, so don’ t give up. It’s the determined artist that will rise to the top!

For more information on how to market yourself as a Hair or Makeup Artist visit:
http://www.hmartistsnetwork.com/client

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com
http://www.mymakeupart.com

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March 25, 2009. Tags: , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist.

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