So How Will Going To A Networking Event Benefit Me?

I think I have actually heard all the networking stories and excuses. People have asked me, “So what exactly is a networking event, a party?” Or I have heard excuses of, “Oh I’ve gone to networking events and nothing happened.” Once a person called about one of our events asking, “If they thought if was worth it because they had gone to a Chamber of Commerce meeting once and she didn’t get any work out of it.”

So here is the answer about networking and networking events: what you get out of it is what you put into it. Yes, most of the time it is a cocktail party, but the people who attend the functions are there to connect will other people they can do business with. Networking events are not a a one time magic fix to your career. It is something you do in order to build relationship with other people. As we all know, great relationships don’t form over night. You have to build them over time. Our goal at The Hair & Makeup Artist Network is simply just give you the opportunity to meet people. What happens after that is totally up to you. Most people in this town think that they will just get an agent and their problems will be fixed. That isn’t necessarily true. Frank Moore, from the Celestine once told me, “It would make his job a lot easier if his artists would continue to network.” The job of self-promotion cannot just be on the shoulders of the agent. You are in charge of your career path in the end and it is you who must build the bridge with clients, agent or no agent.

He are the top ten mistakes artists make in attending networking events:

1. Not bothering to go
2. Showing up to an event with a friend and only talking to your friend all night
3. Not asking for the person you are talking to for their business card
4. Drinking too much at an event and leaving a bad impression on the people you meet
5. Not bothering to network with your peers as well as directors and producers (you peers can be a huge referral source)
6. Only listening to the guest speaker and leaving
7. Not remembering to bring business cards
8. Not bothering to continue to follow up with people you have met at a event
9. Only attending one or two events and deciding it isn’t going to work for you
10. Deciding you are above everyone in the room (you never know who is connected to who and how they might help you down the road)

I would say the number one reason that networking events don’t work for people is that they don’t follow up with who they have met. All of my guest speakers have come from my networking efforts. If it wasn’t for me being a member of Women In Film, I wouldn’t have ever met our publicity class instructor, Judy Sandra or Actress Sharon Lawrence. Sharon has not only been a guest speaker, she had referred me to other artists and helped out at our UBCF event. Networking events do work but not over night. You have to show up and follow up.

For more information on our organization visit www.hmartistsnetwork.com or attend our February 1st industry mixer http://losangeles.olx.com/international-fashion-entertainment-networking-event-iid-68353392.

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

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January 21, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist.

2 Comments

  1. Marilyn replied:

    Very much agree with this post. I wish there were meetings up here in the SF Bay Area, I would be there in a heartbeat. You never know who you will meet at these events, or what you will learn. If I had the opportunity, I doubt I would miss anything that this network hosts.

    • hmartists123 replied:

      We are working on it. But for now we are redoing the website to benefit people all across the county. There will me information added to benefit you and people in your area. Our goal is to have a nationwide network. Be sure to check out our new website at the beginning of next month.

      Michelle

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