Do You Dream About Creating Your Own Cosmetic Line?

Just about every Hair or Makeup Artist I know wants to create their own cosmetic line, but do you know what really takes to start your own business? I think most people believe that they will find an investor and everything else will fall into place. Yes, it takes money to make money, but you have to be willing to give up your life as you know it in order to run a business. You can plan for your business but, as in life, things may not go as planned. Even so, here are some important steps and things to consider when starting your own line:

1. You must start with research: know what is missing from the market place and fill that need.
2. Keep it simple! Unless you are lucky enough to have several hundred thousand dollars at your disposal then you will probably do most of the work yourself. So, in the beginning start with one or two amazing products and build from there.
3. Take some business and marketing classes. You will need it.
4. Get a website and learn the art of viral marketing.
5. Realize if you do not have a history of running a business, then the start investment will be you, friends/family, or a small business loan from the SBA (small business administration)
6. Realize your business could take at least two years before you break even so plan well!

Several months ago, we held a class on this topic. Robyn Bloom of Purely Cosmetics was gracious enough to teach the class. Robyn is an entrepreneur who started her makeup line from scratch and out of her own pocket. Her insight and success was very informative and inspiring. So much so, we taped the class and added it to our virtual classroom series. The class is nearly two hours long, and you can learn how to create your own line from start to finish from the privacy of your own home. For more on this topic go to:

Other links:
To learn about internet marketing:

Michelle Lee
Makeup Maverick


January 27, 2010. Tags: , , , , , , , , , , , . Hair & Makeup Marketing, Working as a Hair or Makeup Artist.

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