How Much Should You Spend To Promote Yourself?

I’m sure you have heard the old saying, “It takes money to make money.” And that saying is true in any business. Whether you like it or not when you are a freelancer you are a business. The problem is that most creative people just don’t have a business mind which is why so many artists are broke. Most artists really don’t have a clear understanding of how much they are making vs. how much they are spending. All you see is that the money comes in and then the money goes out. Then when it comes time to invest in promoting yourself, you can’t because you are too broke. Then the cycle just keeps repeating itself. You are broke because you don’t have the money to properly promote yourself but you can’t promote yourself because you are broke. When does the cycle end? What if I told you that you could end that never ending cycle of drama by creating a budget with goals and a set plan for self-promotion? Would you do it?

I have been to so many networking functions and trade shows and I always see the same thing. Hair & Makeup Artists will spend hundreds and thousands of dollars on their kits but they never have money left for anything else. Why is that? It’s important to have the best products in your kit but you still need to have a job in order to use them. You need to realize that networking events, websites, promo cards, and lunches with people you want to hire you cost money. And if you don’t get a clear understanding about what is realistic for you to be spending then you will always be in the debt cycle. That means you will get a job, pay your bills, over spend, then find yourself broke again. Aren’t you tired of this?

So how do you get out of this cycle? Start by doing the following:

1. Write down any steady income you have coming in monthly
2. Create realistic financial goals for your freelance income (how much money you realistically can make)
3. Create a list of all your expenses
4. Then take ten percent of your monthly income and use that to promote yourself (this does not mean go into debt)
5. Gradually increase your freelance income goals (ie – if you made $1000 working freelance one month – make next month’s goal $1200)
6. Don’t increase your personal spending just because you are making more money – keep your bills low until you can afford to spend more on yourself)

One of the great things about being a freelancer is that you have the ability to make as much money as you want. If you don’t have any money left over in the beginning to promote yourself, then at least you know what you need to make each month. You increase your goals by making more phone calls and sending out your resume. Then as you build more clients then you can start using that additional allotted ten percent to promote yourself. At least it will be clear to you how much you re making and how much you can spend on your career each month.

To learn more about this check out our Career Coaching Workshop in July. These topics as well as many others will be covered. Visit: http://www.hmartistsnetwork.com/events/38462c919ecac6a229ac0fb3730b53e6/

 

 

 

 

 

May 14, 2012. Hair & Makeup Jobs, Networking, Working as a Hair or Makeup Artist. Leave a comment.

The Importance of Defining a Career Path

I often meet up with our network members to have one-on-one talks about their career. One of the first things I ask is, “what is your ultimate career goal?” Meaning, do you see yourself working in film/ television or do you see yourself working on national print campaigns? I recently met up with a young aspiring artist who said she wanted to work in film and television, but she was trying to build up a print portfolio so she could get more national advertising jobs. I asked, “I thought your said you ultimately wanted to work in film and television. She responded, I do but national advertising pays a lot.” I told her, “ I understand that but it takes a lot of time and energy to build a portfolio. I’m just afraid you are going to waist your time spinning your wheels.”

The point to this is that you should decide where you ultimately where you want your career to take you. Once you decide that, every choice you make should feed into that end goal. If you want to work in film and television then don’t spend a whole lot of time building a print portfolio. Everything you do and every career choice you make should bring you a step closer to getting to where you want to be. If film and television work is where you want to be then all your job choices should be centered around building a fantastic resume and getting into the union.

Avoid the pitfalls of being too scattered. When you are all over the map it simply takes you much longer to reach your destination. It’s like deciding to take a trip to Mexico from Los Angeles and deciding to visit the Aspen Colorado along the way. You may get to Mexico but it will just take a long time to get there.

When you decide your end goal, the steps to get there will become clearer to you. Every choice should bring you closer and closer to your dream. So make sure you make choices that are constantly feeding your focus.

For more advice go to: http://www.hmartistsnetwork.com

September 13, 2011. Tags: , , , , , , . Hair & Makeup Jobs, Networking, Working as a Hair or Makeup Artist. Leave a comment.

The Power of Networking with Your Peers

I was recently told by an artist they didn’t feel like our networking events were working for them because it was “just a bunch of Makeup Artists standing around staring at each other.” Yes we are a network of Makeup Artists and if you attend one of our events you will find yourself in a room full of your peers. I think the real problem isn’t that our networking events are filled with a room full of other artists. I think the issue is that Hair & Makeup Artists are under the misconception that all fellow artists are just their competition. But here are the hard facts: most of your work is going to come from other artists.

1. Film & Television Hair/Makeup Artists work in crews and that crew has a department head or a key that will hire you (not the producer).
2. Makeup Artists often bring the hairstylist onto a project (and vice versa) so take the time to network with them.
3. Network with more established artists (they often need an assistant or extra person on a job).
4. There are many times I am unable to do a job and I pass off work to other artists I know and trust with my clients.

Networking is sometimes an uncomfortable thing. It forces you to step outside of your comfort zone and introduce yourself to strangers. It’s not that networking with your peers doesn’t work because it does. It usually isn’t working because either you feel too awkward to introduce yourself or you feel intimidated by other artists. Or maybe it’s not working for you because you just don’t know how to network.

1. You have to feel confident enough to introduce yourself to others.
2. Don’t be afraid to tell them what you do and ask to trade work with them.
3. Don’t just give someone your card and expect they will magically call you. You have to ask for their card, make a note on the back about where you met, and take the time to follow-up with them.
4. Don’t just keep bugging people for work. Take the time to build the relationship with them over a period of time (lunch, dinner, drinks, event invites).

If networking with your peers isn’t working for you then I would reevaluate your approach. Start by building your networking of peers with a group of five people. Pass off a job with one or two of them and see what starts to happen. I’m sure you will start to see your jobs increase. And if you don’t, you need a new network of artists (either ones who are working or know how to network). Take these steps and your career will turn a corner, I promise.

September 6, 2011. Tags: , , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

Networking with LA Femme Filmmakers

So you want to work in in the film industry and you don’t know where to be begin. It all starts with who you know and what happens if you don’t know anyone? You have to network! That means you have to go to as many events in your area as possible, have lunch with people who’s work you admire, and join as many organizations you can afford to. This month we are co-hosting an event with the director of LA Femme Film Festival to provide networking opportunities with filmmakers. We are expecting over 150 people to attend. Please join us for food, drinks, and networking with Hollywood directors, producers, and more.

In addition to our networking event in May, The Hair & Makeup Artist Network website has a list of additional networking opportunities in your area. Please visit http://hmartistsnetwork.com/other-networking-events

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

May 13, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Uncategorized, Working as a Hair or Makeup Artist. Leave a comment.

Do You Wonder How C.G.I. Will Effect The Art Of Makeup?

It seems that C.G.I is taking over the makeup world. You see movies like Avatar, Clash of the Titans, and even the new Star Wars where the creature characters are created in post rather than a makeup effects house. Some people say that special effects makeup is a dying art, others say it is just evolving into a new partnership between the effects artist and the graphic artist. I recently got the pleasure of working with John Slowsky the preproduction Art Director from Lord of the Rings and his vantage point was very interesting. According to Mr. Slowsky, makeup artists are not excluded in the digital creature creation process.

So what exactly is does a preproduction Art Director do? Well, that person is responsible for creating the overall look and feel of the film. They literally create the style guide for the on set Art Director and crew to follow. So essentially, that person is key in the creation process which results in the finished product we see in the theaters. John Slowly is not only the visionary behind the design of films like Van Helsing, The Incredible Hulk, and The Lord of the Rings, he has been around since the dawn of the computer graphics revolution and he is an expert on what role Makeup Artists will play in film making in the world of C.G.I..

Please join us Monday April 19th to meet John Slowsky and find out more about how makeup and computer graphics work together in this new age of film production. For details about this event visit: http://hmartistsnetwork.com/events.

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

April 9, 2010. Tags: , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. Leave a comment.

Stop Being Lazy & Start Networking!

I’m always amazed at the small turn out of Hair & Makeup Artists at our networking events. As you all my know, we co-hosted the opening night red carpet gala for the Los Angeles Women’s International Film Festival. The event was a huge success! There must have been over 300 people at our event (most of which were filmmakers). Attendees included Sprague Hayden (24), Ileana Douglas, and Director Cheryl Hines. There had to have been over 200 filmmakers presents providing hair & makeup artists with optimum networking opportunity. Still the turn our for hair & makeup artists were low. I really don’t understand the mentality of today’s young professionals. There really seems to be this strange sense of entitlement with our peer group. It’s as if they expect that the work will just fall into their laps, or they believe that getting an agent will solve their problems. Agents certainly help, but there is not substitution for self-promotion. I have talked to agents and top artists alike, and the response is always the same. Agents from both Celestine and The Rex Agency have told me that an agent can only do so much. It would make their job easier if the artist would continue to network. I know an artist at Cloutier Agency who tells me that she needs to self-promote because her agency is only pushing the top artists.

People tell us that they would join our network if they could get work out of it. Our response is always the same. We are not an agency. We are a networking organization. Our job is to provide you with the tools for success by putting you in the same room with producers, directors, filmmakers like Cheryl Hines, and other celebrities so you can promote yourself. However, the work will not come to you unless you show up and participate. Ninety nine percent of all success if just showing up. If you are looking for a hand-out in this business, or if you are sitting around waiting for the phone to ring, you are in the wrong industry. You are self-employed which means it is up to you to bring in the clients. Job referrals will always come from people who know and like you, but that will never happen if you don’t get off the couch and build the relationship yourself. This is not an industry where you can just join a website and the work will start poring in. You must take control over your career and put some real effort into it if you want to be successful. So stop being lazy, stop waiting for the phone to ring, and start networking! For more information on our organization or networking events visit:

http://hmartistsnetwork.com/

http://hmartistsnetwork.com/events

Photos from our Red Carpet Gala:

Michelle Lee
Makeup Maverick
http://hmartistsnetwork.com/

April 2, 2010. Tags: , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

Los Angeles Women’s International Film Festival

You should know by now that we host monthly networking event for Hair & Makeup Artists. This month we have teamed up with the Los Angeles Women’s International Film Festival to provide you with an opportunity to meet filmmakers. The festival has been in operation for over six years and is host to hundreds of filmmakers each year. This year we are co-hosting and organizing both the opening night red carpet gala and the closing night party. These events are expected to have over 200 filmmakers in attendance providing you with an opportunity to build relationships and a stronger client base. So please join us Friday March 26th and April 1st for our big gala events both starting at 8:30. This year director Cheryl Hines and Jennifer Tilly are expected to attend the opening night of the festival. For more information or to purchase tickets call us at 323 913 9375. Also be sure to check out our upcoming events:

April 19, 2010 – Networking Dinner with art director from Lord of the Rings Jon Slowsky
June 2010 – Networking Dinner with guest speaker celebrity photographer Stewart Volland
July 2010 – Networking Dinner with guest speaker television director and television icon Anson Williams
August 2010 – Networking Dinner with guest speaker fx artist Edward French

For more information on these events visit: www.hmartistsnetwork.com/networking_events

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

March 15, 2010. Tags: , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

Reinvent Yourself In 2010

I was on set this morning and the caterer all of people made a very valid point about creating an image in Hollywood. I know that it may sound strange that the caterer was handing out advice on self-image, but she used to manage top recording artists in her early days in Hollywood. As the caterer and I talked, she gently pointed out how she was surprised I was the makeup artist for the shoot because I was “dressed down”. She said, “she usually sees the celebrity makeup artists dressed like a million bucks.” I could have take offense if I didn’t already know that she was right. For as long as I have been in Los Angeles I have been dressing for comfort and not for style. I guess it has been a combination of being lazy and heavily influenced by my super casual surroundings. In Hollywood, people wear jeans and flip flops every where they go! It astounds me that people show up to movie premieres wearing jeans rather than a dress. Where did the glamor go in Hollywood? I guess I can’t really talk because I have been doing what everyone else has been doing. I forget that if you want to work with the celebrities and their people you have to also look the part. It was suggested to me that I take sometime in 2010 to reinvent myself and my image if I want to attract better clients. Now, I never show up looking like what the cat dragged in but I do dress for comfort. I was told that I should take some time add some more style to my wardrobe and add some highlights to my hair. It may sound strange, but this is Los Angeles where image is everything. And if you want to run with the movers and shakers, you have to look like them as well. It may sound crazy but I know this personal Makeup Artist for a well know dance show. She dresses to the nines every time I see her. Her hair is perfect and she always looks hot, but more importantly she works all the time! So maybe there is something to be said about creating an image for yourself by the way you show up dressed to work. It certainly is something to consider when you are out networking in this town. So I suggest we take the artist manager turned caterers advice and reinvent ourselves in 2010. Think about where you want your career to be and project an image that will make you stand out. After all your image is your brand!

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com

February 18, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. 1 comment.

Do You Know Who Hires For Hair & Makeup?

Most people who have worked in the entertainment industry a while definitely know who to send their resume to. However, I recently noticed in my blog search someone was inquiring on “who hires for hair and makeup?” So for this reason, I’m going to address this issue. Who hires freelance hair and makeup artists can vary widely depending upon budget and the medium you are working in. Here is the break down:

Print:
1. Most of the time it will be the photographer who will hire you, but sometimes it will be the art director or another hair or makeup artist.
2. If you are working with a celebrity, the celebrity’s publicist or “people” will hire you.
3. Catalogue on occasion might be the publicity firm or department but most of the time it will the photographer
4. Sometime the designer will hire you directly
5. In magazines sometimes it could be the magazine editor but most of the time the photographer will hire you

Bridal:
1. Bride
2. Wedding Planner
3. Salon
4. Photographer referral

Commercial/Music Video:
1. Makeup or Hair Artist (you assisting)
2. Director requests you
3. Producer
4. Art Director
5. Production Coordinator
6. Production Manager
7. The Music Label or Management Group
8. The Talent Requesting You

Film/Television:
Much of the time it will be the same as commercial and music video, but you can also submit to the VP or Head of Production

Music Tours:

Sometimes the manager of the artist, but most of the time it will be the tour manager.

As you can see, its really important to do your home work when promoting yourself. Make sure you don’t waste your time by sending your portfolio/resume to the wrong person. In my experience, if you don’t ask the right questions about who hires for a particular project, you could end up following up with the wrong person and no one will tell you otherwise. Make sure you ask a lot of questions about who hires when calling a production company. But more than likely, you are going to have to target specific directors, producers, and department heads that you want to work with. It is then your job to find a way to contact them, network, and build a relationship with that person.

For more information on this topic watch our virtual classroom video on “Creating A Hair or Makeup Portfolio With Cloutier Agency” http://www.hmartistsnetwork.com/client.php?action=add&id=2

Michelle Lee
Makeup Maverick
www.hmaristsnetwork.com

February 4, 2010. Tags: , , , , , , , , , , , . Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. Leave a comment.

How Do You Stay Possitive In Broken Economy?

Sometimes its just hard to stay focused and motivated in a tough job market. If you work in the entertainment industry, you will know that January an extremely slow time for work. So how do you stay positive when business is slow going? It might sound corny, but there seems to be some physical benefits to positive thinking.

I was working on an early morning gig before the holidays when I came across a book on set by Cheryl Saban, PHD entitled “What’s you self-worth? A woman’s guide to validation.” I thought, “oh great, another self-help book talking to women about their self-image.” Out of boredom I began to skim through the book and one chapter, “The Law Of Attraction” really caught my eye. I really liked her message so I’m going to share it with you: Dr. Saban wrote, “It has been documented & written about since the early 1900s and states that there is a physiological foundation for positive thinking. Based on the reality that there are many forms of energy and energy cannot be destroyed, the law of attraction suggests that you essentially attract to your life whatever you give your attention, energy, and focus to, be it positive or negative.

The of Law f Attraction states you can purposely project specific vibrations. So try vibrating these four things:

1. An aura of affection
2. Optimism
3. Openess
4. Positive Intension

When these four elements will collide, all manner of doors will open to you.” So you see, you create your own reality. If you believe there isn’t any work out there then there isn’t. If you believe you will have an academy award for best makeup/hair then you will. So focus only on what you want and why you want it. The rest is just a negative thought process that will keep you from moving forward. It is all up to you and what believe system you chose to subscribe to. Stay positive and keep your eye on the prize.

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com

January 25, 2010. Tags: , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. 2 comments.

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