Stop Being Lazy & Start Networking!

I’m always amazed at the small turn out of Hair & Makeup Artists at our networking events. As you all my know, we co-hosted the opening night red carpet gala for the Los Angeles Women’s International Film Festival. The event was a huge success! There must have been over 300 people at our event (most of which were filmmakers). Attendees included Sprague Hayden (24), Ileana Douglas, and Director Cheryl Hines. There had to have been over 200 filmmakers presents providing hair & makeup artists with optimum networking opportunity. Still the turn our for hair & makeup artists were low. I really don’t understand the mentality of today’s young professionals. There really seems to be this strange sense of entitlement with our peer group. It’s as if they expect that the work will just fall into their laps, or they believe that getting an agent will solve their problems. Agents certainly help, but there is not substitution for self-promotion. I have talked to agents and top artists alike, and the response is always the same. Agents from both Celestine and The Rex Agency have told me that an agent can only do so much. It would make their job easier if the artist would continue to network. I know an artist at Cloutier Agency who tells me that she needs to self-promote because her agency is only pushing the top artists.

People tell us that they would join our network if they could get work out of it. Our response is always the same. We are not an agency. We are a networking organization. Our job is to provide you with the tools for success by putting you in the same room with producers, directors, filmmakers like Cheryl Hines, and other celebrities so you can promote yourself. However, the work will not come to you unless you show up and participate. Ninety nine percent of all success if just showing up. If you are looking for a hand-out in this business, or if you are sitting around waiting for the phone to ring, you are in the wrong industry. You are self-employed which means it is up to you to bring in the clients. Job referrals will always come from people who know and like you, but that will never happen if you don’t get off the couch and build the relationship yourself. This is not an industry where you can just join a website and the work will start poring in. You must take control over your career and put some real effort into it if you want to be successful. So stop being lazy, stop waiting for the phone to ring, and start networking! For more information on our organization or networking events visit:

http://hmartistsnetwork.com/

http://hmartistsnetwork.com/events

Photos from our Red Carpet Gala:

Michelle Lee
Makeup Maverick
http://hmartistsnetwork.com/

Advertisements

April 2, 2010. Tags: , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

Los Angeles Women’s International Film Festival

You should know by now that we host monthly networking event for Hair & Makeup Artists. This month we have teamed up with the Los Angeles Women’s International Film Festival to provide you with an opportunity to meet filmmakers. The festival has been in operation for over six years and is host to hundreds of filmmakers each year. This year we are co-hosting and organizing both the opening night red carpet gala and the closing night party. These events are expected to have over 200 filmmakers in attendance providing you with an opportunity to build relationships and a stronger client base. So please join us Friday March 26th and April 1st for our big gala events both starting at 8:30. This year director Cheryl Hines and Jennifer Tilly are expected to attend the opening night of the festival. For more information or to purchase tickets call us at 323 913 9375. Also be sure to check out our upcoming events:

April 19, 2010 – Networking Dinner with art director from Lord of the Rings Jon Slowsky
June 2010 – Networking Dinner with guest speaker celebrity photographer Stewart Volland
July 2010 – Networking Dinner with guest speaker television director and television icon Anson Williams
August 2010 – Networking Dinner with guest speaker fx artist Edward French

For more information on these events visit: www.hmartistsnetwork.com/networking_events

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

March 15, 2010. Tags: , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

Who’s Fed Up With The Rates???

In my last blog I addressed the lack of professionalism and issues we are facing with our rates dropping. The response I got from my last blog was overwhelming. It seems that everyone is being hit really hard with the recession and everyone is really tired of being taken advantage of. It’s time that we all start to stick together on this subject. I know a lot of people see other artists as competition, but the truth is that we are really are best allies. Most Hair and Makeup Artists work in teams. We hire other artist on as assistants and we refer people we know and trust to jobs we can do. However, the practice of working for free has to stop. The day that the people hiring can’t find a soul in this town to work for free is the day we all get paid. I don’t know of any other profession that excepts this practice outside of an internship or apprentice programs. Our time, expertise, and education is worth something. Not only do other professions get paid for their time, they also have professional associations they belong to. So what exactly is an association? An association is a group of people seeking to further a particular profession, the interests of individuals engaged in that profession, and the public interest. It creates a sense of community and standards of excellence for the people in that industry. Hair & Makeup Artists have the union and that’s great if you want to work in film and television, but what happens to the rest of us who are not in the union?

The Hair & Makeup Artist Network was designed to provide networking opportunities, business education (such as rate negotiation), and business resources to self-employed artists. It is also designed to create industry standards in our profession and give everyone a voice. There is power in numbers and its up to us to band together in order for us to get treated like the professionals we are. HMAN is not another social networking website or facebook fan page. We are an association and we want your voice to be heard but this will not happen if you don’t participate. So contact us, email us, and get involved with what we are doing. We want to standardize the rates in our industry so that everyone will get paid a fair wage. Stop being afraid to say “no” to a job. Good negotiation happens when you are willing to walk away based on principle. Help us create better professional standards. Join our network and our cause by visiting www.hmartistsnetwork.com.

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

March 12, 2010. Tags: , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. 1 comment.

What Happened To Ethics In Our Industry?

I was speaking to a forty year veteran makeup artist sometime ago and he brought up a valid point. He said that there was a time when you were able to do business in the entertainment industry on a hand shake. It really seems the days of ethical behavior has really gone out the window and dog-eat-dog has taken its place. I think it’s really is a sad day when you feel like you can trust anyone. I know things are tough right now, and everyone is in survival mode, but does that mean that you have to screw other people over just to get ahead? One of the biggest issues that that has been raised is the practice of severely under cutting the rates of other artists. There has been a lot of talk about how the newest generation of hair and makeup artists have been under cutting the veteran makeup artists rates so low that they can’t seem to make a decent wage anymore. I know the makeup and hair schools are pumping out new people into the work force every day. I realize that the new people just want to get their foot in the door, but you need to think about who you are hurting in the long run. It’s really important for the new generation to realize that when you grossly under bid for a job, or when you’re afraid to negotiate a higher rate, you are driving the rate down. We the experienced artists, are trying really hard to piece together a decent middle class lifestyle, and that won’t happen for anyone if the new people keep agreeing to work for $100 or for free. The union had the right idea from the beginning, keep the union rates standard and don’t go below that amount. They understood something very basic, when one person works for less then slowly everyone else will too. If this practice keeps up then very soon from now, there won’t be an industry for us to make a living from. It will all just be a cute hobby.

Years ago, when I worked in Washington DC, the makeup artists there all had set rate that everyone adhered to. It was considered to be a huge “no-no” to undercut someone because they wanted to keep the wages at a high standard. We live in Los Angeles here where union is king, but more and more of the work is coming from non-union. It astounds me that there really aren’t any standard non-union rates here. When I moved here, I asked a person who runs a well know workshop what the going rates were in Los Angeles. To my surprise she told me, “its whatever the market will bare.” I’m sorry but that is an unacceptable answer! Now we are in a recession and the “market” or producers will bare $100 for a day. I don’t know about you, but my rent won’t be covered on that day rate! I’m asking you to think long and hard about what you bid for a job and to do your homework before you start quoting numbers. If you don’t know what the going rate is for your craft then call a few other artists or a few local agencies. But please stop working for bare minimum! We must stick together on this issue if we want to keep making a living at our craft. I can guarantee you the day that the standard is $250 a day for 14 hours the producers will get very comfortable keeping it there.

For more information about rate negotiation watch our virtual classroom video on “Negotiating Rates With Cloutier Agency”: http://www.hmartistsnetwork.com/video_list

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

March 9, 2010. Tags: , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. 1 comment.

Reinvent Yourself In 2010

I was on set this morning and the caterer all of people made a very valid point about creating an image in Hollywood. I know that it may sound strange that the caterer was handing out advice on self-image, but she used to manage top recording artists in her early days in Hollywood. As the caterer and I talked, she gently pointed out how she was surprised I was the makeup artist for the shoot because I was “dressed down”. She said, “she usually sees the celebrity makeup artists dressed like a million bucks.” I could have take offense if I didn’t already know that she was right. For as long as I have been in Los Angeles I have been dressing for comfort and not for style. I guess it has been a combination of being lazy and heavily influenced by my super casual surroundings. In Hollywood, people wear jeans and flip flops every where they go! It astounds me that people show up to movie premieres wearing jeans rather than a dress. Where did the glamor go in Hollywood? I guess I can’t really talk because I have been doing what everyone else has been doing. I forget that if you want to work with the celebrities and their people you have to also look the part. It was suggested to me that I take sometime in 2010 to reinvent myself and my image if I want to attract better clients. Now, I never show up looking like what the cat dragged in but I do dress for comfort. I was told that I should take some time add some more style to my wardrobe and add some highlights to my hair. It may sound strange, but this is Los Angeles where image is everything. And if you want to run with the movers and shakers, you have to look like them as well. It may sound crazy but I know this personal Makeup Artist for a well know dance show. She dresses to the nines every time I see her. Her hair is perfect and she always looks hot, but more importantly she works all the time! So maybe there is something to be said about creating an image for yourself by the way you show up dressed to work. It certainly is something to consider when you are out networking in this town. So I suggest we take the artist manager turned caterers advice and reinvent ourselves in 2010. Think about where you want your career to be and project an image that will make you stand out. After all your image is your brand!

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com

February 18, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. 1 comment.

Are You Spending Too Much Money On Your Portfolio?

I just did a presentation today for the a local beauty college in Los Angeles and many questions came up about building your portfolio. One of the main points I addressed was that building your portfolio shouldn’t be costly to you. Yes, you will need to spend some money when building your book, but you should still be smart about how your money is spent. In the beginning, I would use photo labs to print photos for my portfolio. Each custom photo was between $75 and $100! The most frustrating thing was that I would very quickly replace the photos with better ones. That meant I was wasting a lot of money. It was then that I realized my money would be much better spent investing in an Apple computer, Photoshop, and a large format color printer. By doing this I could customize the photos myself and print them straight off the computer. So, when it came time to replace the photograph, I had only spent a couple of dollars. An Apple computer costs between $1500-$1700. Large format Epsom ink jet printers cost around $500 and Photoshop can cost around $600. Today, large format ink jet printers can produce amazing photos. I know it might seem like a lot of money up front, but you will be saving yourself thousands of dollars in the long run. Imagine if you are testing every week and replacing old photos with new ones twice a week. Then imagine it taking you two years to build your portfolio. How much money do you think you would have spent then? There is something to be said about being penny wise pound foolish. So be smart and make the investment. You will have saved yourself so much time and money in the long run. Your career is an investment in your future.

For more career information and tips go to www.hmartistsnetwork.com

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

February 10, 2010. Tags: , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. Leave a comment.

Do You Know Who Hires For Hair & Makeup?

Most people who have worked in the entertainment industry a while definitely know who to send their resume to. However, I recently noticed in my blog search someone was inquiring on “who hires for hair and makeup?” So for this reason, I’m going to address this issue. Who hires freelance hair and makeup artists can vary widely depending upon budget and the medium you are working in. Here is the break down:

Print:
1. Most of the time it will be the photographer who will hire you, but sometimes it will be the art director or another hair or makeup artist.
2. If you are working with a celebrity, the celebrity’s publicist or “people” will hire you.
3. Catalogue on occasion might be the publicity firm or department but most of the time it will the photographer
4. Sometime the designer will hire you directly
5. In magazines sometimes it could be the magazine editor but most of the time the photographer will hire you

Bridal:
1. Bride
2. Wedding Planner
3. Salon
4. Photographer referral

Commercial/Music Video:
1. Makeup or Hair Artist (you assisting)
2. Director requests you
3. Producer
4. Art Director
5. Production Coordinator
6. Production Manager
7. The Music Label or Management Group
8. The Talent Requesting You

Film/Television:
Much of the time it will be the same as commercial and music video, but you can also submit to the VP or Head of Production

Music Tours:

Sometimes the manager of the artist, but most of the time it will be the tour manager.

As you can see, its really important to do your home work when promoting yourself. Make sure you don’t waste your time by sending your portfolio/resume to the wrong person. In my experience, if you don’t ask the right questions about who hires for a particular project, you could end up following up with the wrong person and no one will tell you otherwise. Make sure you ask a lot of questions about who hires when calling a production company. But more than likely, you are going to have to target specific directors, producers, and department heads that you want to work with. It is then your job to find a way to contact them, network, and build a relationship with that person.

For more information on this topic watch our virtual classroom video on “Creating A Hair or Makeup Portfolio With Cloutier Agency” http://www.hmartistsnetwork.com/client.php?action=add&id=2

Michelle Lee
Makeup Maverick
www.hmaristsnetwork.com

February 4, 2010. Tags: , , , , , , , , , , , . Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. Leave a comment.

The Hair & Makeup Artist Network’s Testimonial For Success!

About a year and a half ago I got a phone call from a Bollywood production company looking for a Makeup Artist with a background in film. Immediately I started going through the profiles of artists in our database and called all the artists that they worked in film. Out of a hand full of people, only Makeup Artist Robin Slater returned my call. Since we are not any agency, I just gave her the direct contact information for the company. I didn’t know it at the time, but the film had fairly decent size budget. Not only did it have a decent size budget, it is now being backed by Fox Searchlight! Robin Slater not only got to work on the film, she and an assistant spent most of last year working in India. Now that the film is complete, advertisement for “My Name Is Khan” are popping up everywhere including in Times Square! Who would have ever thought one little advertisement for The Hair & Makeup Artist Network in LA411 would provide one artist with such a life changing experience! As Robin Slater puts it, “If it wasn’t for you and your network I would have never worked on this job.”

We may not be an agency, but we do give job referrals. So does our network help people? You bet! The proof is in the Bollywood pudding! And if you don’t believe me, just ask twenty year industry veteran Robin Slater! Now we don’t promise that everyone will get a trip to India by joining our network, but there is something to be said about networking and being in our database. Not to mention we offer a lot support and other benefits to network members.

To learn more about “My Name Is Kahn” visit http://www.foxsearchlight.com/mynameiskhan/
or visit Robin Slater on Facebook: http://www.facebook.com/search/?init=srp&sfxp=&q=rob%20s&o=2048&lo=2419698&ed=&wk=#/profile.php?id=1039035657&ref=ts
http://www.imakeup.com/pages/main.html

To learn more about our network: www.hmartistsnetwork.com

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

February 1, 2010. Tags: , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Uncategorized, Working as a Hair or Makeup Artist. Leave a comment.

Are Your Self Promotion Methods Working For You?

I see hair and makeup artists using their social networking websites as substitute for a personal website all the time and it drives me crazy! Social networking websites are great for online marketing but they are not substitute for a personal one. I know websites are expensive, but they are a long term investment in your business. The first thing you have to realize is that your freelance work is a business so you need to treat it like one. Can you imagine if Mac Apple displayed all their company and product information only on Facebook? If they did, would you take that company seriously? I wouldn’t! I would think that they were an inexperience rinky-dink company with little experience in the market place. The same thing is true with your marketing tools. Your website is a representation of you. In fact, in this day and age, websites really have replaced the tradition portfolio. It is what you send to potential employers to review you work and presentation is everything.

My advice is to take the time to create promotional materials that best represent your style and personality. This means you should package yourself in a way that says, “I know what I’m doing.” Your business card, comp cards, demo real, and website should be clean, easy to understand, and have some sort of uniformity to it. In fact, unless you are lucky enough to have been working for twenty years and have clients calling you, I think a logo is a smart investment as well. The idea behind the creating a logo is to brand yourself so you can stand out from the competition. I have a logo. Its on my Facebook page, my business cards, comp cards, demo reel, and website. My logo is my brand recognition and your website needs to yours.Your website should clean, easy to navigate, and have large visible photos of your work. It should contain not only your portfolio images, but your bio, contact information, resume, demo reel, and any press info as well. Each page should be search engine friendly and have its own web address. The individual web addresses are important so you can email specific pages of your work to prospective clients. People are busy and they have a short attention span. They are more likely to view your work if you show them only what is relevant to what they are looking for. They are not going to take the time to look at your work if they have to sort through your Myspace or Facebook profile for it. A website is like getting furniture. You are going to have it for a long time so make sure you spend the money to get something you really like.

For help with your website and promotional materials visit us at: www.hmartistsnetwork.com/business_and_entertainment_news

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com
www.mymakeupart.com

January 29, 2010. Tags: , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. Leave a comment.

Are You Affraid They Will Say “No” To Your Rate?

A few days ago I posted a blog about “How To Negotiate Your Rate.” A couple of the tips I gave was know your worth and be willing to walk away. I’m sure you might have thought, “easy for you say but I need the money.” The truth is that times are tough and we are all hurting financially. Although, I really believe we have to stand out ground when negotiating money.

The day before yesterday, I got a call to do makeup for a very well known person in the music industry. This was a personal request and the artist was going to be paying the rate out of their own pocket. The first important piece of information for me was that the artist was paying and not a large corporation. I know that artists will not pay as much as a corporation for obvious reasons. The assistant asked my my rate and then quoted some ridiculously low rate she was told. I immediately told her, “no I never work for that.” Then I counter offered a higher rate. The assistant told me she had to get approval and would call me back in the morning.

At this point, the conflict is that yes, I could use the money, and working with this person could open some great doors for me. However, I know that this person is established enough to pay my asking rate. I decided to take my own advice and stand firm on my rate regardless. The next morning, I call the assistant and I ask about the job. The assistant told me she decided not to go with makeup. I took and deep breath and said, “thank you anyway” and hung up the phone. For a slight second, I felt disappointed. I knew this could have been a great contact. Then I thought, “I did the right thing by not caving in.” I new that the artist could afford the rate and I really was worth what I was asking. Just as soon as I finished that thought, the phone rang. The assistant was on the phone and told me they changed their mind and to come in for the shoot.

I felt not only relieved but empowered. I took a chance, stood up for myself, and got the rate I asked for! So now, I have not only taken my own advice, but I put it to the test and proved that it works. You may not get the job this way every time, but at least you are not devaluing yourself. The truth is that people will respect you more if you stand your ground. And if they walk away, maybe it was just for the best. I know that I have been doing this long enough where I deserve to be paid for my experience and expertise. So what is your experience and expertise worth to you?

For expertise advice on negotiating rates watch our virtual classroom workshop with Cloutier Agency: www.hmartistsnetwork.com/client

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

January 28, 2010. Tags: , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. Leave a comment.

« Previous PageNext Page »