Reinvent Yourself In 2010

I was on set this morning and the caterer all of people made a very valid point about creating an image in Hollywood. I know that it may sound strange that the caterer was handing out advice on self-image, but she used to manage top recording artists in her early days in Hollywood. As the caterer and I talked, she gently pointed out how she was surprised I was the makeup artist for the shoot because I was “dressed down”. She said, “she usually sees the celebrity makeup artists dressed like a million bucks.” I could have take offense if I didn’t already know that she was right. For as long as I have been in Los Angeles I have been dressing for comfort and not for style. I guess it has been a combination of being lazy and heavily influenced by my super casual surroundings. In Hollywood, people wear jeans and flip flops every where they go! It astounds me that people show up to movie premieres wearing jeans rather than a dress. Where did the glamor go in Hollywood? I guess I can’t really talk because I have been doing what everyone else has been doing. I forget that if you want to work with the celebrities and their people you have to also look the part. It was suggested to me that I take sometime in 2010 to reinvent myself and my image if I want to attract better clients. Now, I never show up looking like what the cat dragged in but I do dress for comfort. I was told that I should take some time add some more style to my wardrobe and add some highlights to my hair. It may sound strange, but this is Los Angeles where image is everything. And if you want to run with the movers and shakers, you have to look like them as well. It may sound crazy but I know this personal Makeup Artist for a well know dance show. She dresses to the nines every time I see her. Her hair is perfect and she always looks hot, but more importantly she works all the time! So maybe there is something to be said about creating an image for yourself by the way you show up dressed to work. It certainly is something to consider when you are out networking in this town. So I suggest we take the artist manager turned caterers advice and reinvent ourselves in 2010. Think about where you want your career to be and project an image that will make you stand out. After all your image is your brand!

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com

February 18, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. 1 comment.

So How Will Going To A Networking Event Benefit Me?

I think I have actually heard all the networking stories and excuses. People have asked me, “So what exactly is a networking event, a party?” Or I have heard excuses of, “Oh I’ve gone to networking events and nothing happened.” Once a person called about one of our events asking, “If they thought if was worth it because they had gone to a Chamber of Commerce meeting once and she didn’t get any work out of it.”

So here is the answer about networking and networking events: what you get out of it is what you put into it. Yes, most of the time it is a cocktail party, but the people who attend the functions are there to connect will other people they can do business with. Networking events are not a a one time magic fix to your career. It is something you do in order to build relationship with other people. As we all know, great relationships don’t form over night. You have to build them over time. Our goal at The Hair & Makeup Artist Network is simply just give you the opportunity to meet people. What happens after that is totally up to you. Most people in this town think that they will just get an agent and their problems will be fixed. That isn’t necessarily true. Frank Moore, from the Celestine once told me, “It would make his job a lot easier if his artists would continue to network.” The job of self-promotion cannot just be on the shoulders of the agent. You are in charge of your career path in the end and it is you who must build the bridge with clients, agent or no agent.

He are the top ten mistakes artists make in attending networking events:

1. Not bothering to go
2. Showing up to an event with a friend and only talking to your friend all night
3. Not asking for the person you are talking to for their business card
4. Drinking too much at an event and leaving a bad impression on the people you meet
5. Not bothering to network with your peers as well as directors and producers (you peers can be a huge referral source)
6. Only listening to the guest speaker and leaving
7. Not remembering to bring business cards
8. Not bothering to continue to follow up with people you have met at a event
9. Only attending one or two events and deciding it isn’t going to work for you
10. Deciding you are above everyone in the room (you never know who is connected to who and how they might help you down the road)

I would say the number one reason that networking events don’t work for people is that they don’t follow up with who they have met. All of my guest speakers have come from my networking efforts. If it wasn’t for me being a member of Women In Film, I wouldn’t have ever met our publicity class instructor, Judy Sandra or Actress Sharon Lawrence. Sharon has not only been a guest speaker, she had referred me to other artists and helped out at our UBCF event. Networking events do work but not over night. You have to show up and follow up.

For more information on our organization visit www.hmartistsnetwork.com or attend our February 1st industry mixer http://losangeles.olx.com/international-fashion-entertainment-networking-event-iid-68353392.

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

January 21, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. 2 comments.