Are Your Self Promotion Methods Working For You?

I see hair and makeup artists using their social networking websites as substitute for a personal website all the time and it drives me crazy! Social networking websites are great for online marketing but they are not substitute for a personal one. I know websites are expensive, but they are a long term investment in your business. The first thing you have to realize is that your freelance work is a business so you need to treat it like one. Can you imagine if Mac Apple displayed all their company and product information only on Facebook? If they did, would you take that company seriously? I wouldn’t! I would think that they were an inexperience rinky-dink company with little experience in the market place. The same thing is true with your marketing tools. Your website is a representation of you. In fact, in this day and age, websites really have replaced the tradition portfolio. It is what you send to potential employers to review you work and presentation is everything.

My advice is to take the time to create promotional materials that best represent your style and personality. This means you should package yourself in a way that says, “I know what I’m doing.” Your business card, comp cards, demo real, and website should be clean, easy to understand, and have some sort of uniformity to it. In fact, unless you are lucky enough to have been working for twenty years and have clients calling you, I think a logo is a smart investment as well. The idea behind the creating a logo is to brand yourself so you can stand out from the competition. I have a logo. Its on my Facebook page, my business cards, comp cards, demo reel, and website. My logo is my brand recognition and your website needs to yours.Your website should clean, easy to navigate, and have large visible photos of your work. It should contain not only your portfolio images, but your bio, contact information, resume, demo reel, and any press info as well. Each page should be search engine friendly and have its own web address. The individual web addresses are important so you can email specific pages of your work to prospective clients. People are busy and they have a short attention span. They are more likely to view your work if you show them only what is relevant to what they are looking for. They are not going to take the time to look at your work if they have to sort through your Myspace or Facebook profile for it. A website is like getting furniture. You are going to have it for a long time so make sure you spend the money to get something you really like.

For help with your website and promotional materials visit us at: www.hmartistsnetwork.com/business_and_entertainment_news

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com
www.mymakeupart.com

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January 29, 2010. Tags: , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. Leave a comment.

How Do I Jump Start My Hair or Makeup Career?

So you just got out of school, so now what???? Starting any new career may seem overwhelming. That’s especially true when starting a career in fashion or entertainment. The competition is tough and to be successful you really need an entrepreneurial spirit. This means you have to understand how to self-promote. It isn’t an industry where you can just go onto job boards like Monster and apply for a job. You must advertise your services like a new business and network, network, network!

When I started my career as a Makeup Artist an entire fifteen years ago, I was living on the east coast in Virginia. In Virgina, it was easy starting out. I was the only Makeup Artist in the area with any formal training. This alone gave me the competitive edge. In Virginia, I just sent out resumes and followed up with a phone call. The local production companies took my calls because they didn’t have a lot of Hair or Makeup Artists calling them. The funny thing is that I didn’t even have a strong resume because I was fresh out of makeup school.

It wasn’t until I moved to Los Angeles ten years ago where realized I really had to work a lot harder to get the job. No one here cares if you have training because most people here do. In this market, its not about what you can do so much as what you have already done. In other words, it will be your portfolio or resume that will get you the job here. However, in order for you to get the job, you must know people who will actually be willing to look at your work. For every one makeup artist submitting for a position in L.A., there must be at least another 100 people with the same skills applying too. What will give you the edge is networking. You have to keep calling people, asking for a meeting, and asking everyone you know for a referral. Join every networking organization you can afford to like Women in Film, Film Independent, or The Hair & Makeup Artist Network, and attend all their events you can. The objective is to get people to know who you are, and once you have done that, don’t be afraid to ask for referrals.

If you are new to this industry or even new to this town, I suggest you try assisting to as many experienced professionals as you can. The reality is that Spielberg won’t be knocking down your door just because you finished school or rolled into town. There are plenty of experienced professionals that you have a lot to benefit from by assisting them. This is the best place to begin and it all starts with networking.

For more information on networking opportunities visit www.hmartistsnetwork.com or check out our latest upcoming event at http://losangeles.olx.com/international-fashion-entertainment-networking-event-iid-68353392

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com

January 20, 2010. Tags: , , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. Leave a comment.

It Pays To Give Back!

As you all may know, we recently teamed up with the United Breast Cancer Foundation to provide a day of pampering for women affected by breast cancer. Well, I’m proud to announce that our event made it into Makeup Artist Magazine!
Not only is our goal to provide fantastic networking opportunities, we believe in the importance of giving back to the community.

Future events in Los Angeles include our International Entertainment Networking Dinner as well as the opening Gala for the Los Angeles International Film Festival. Our international event will be a definite don’t miss event:

East Meets West!

Bring Your Business Cards, It’s Going To Be An Incredible Night!

Featuring Guest Speaker…
Television Makeup Department Head Jori Jenae

Jori has been working in the entertainment industry for over 20 years. She has been the makeup department head for hit shows such as:”Eastwick”, “House M.D.”, “Boston Legal, “The Cleaner”, “The Practice”, as well as many others.

Topic: Creating a lasting career in the entertainment industry, getting hired on a series, and being a department head on a hit show.

Speaking engagement will be followed by networking with actors, filmmakers, stylists, agents, and guest artists all the way from Japan.

$25 for Non- Members
(special rates for members)

Admission includes appetizers, full dinner, non-alcoholic beverages, as well as cocktails by Hypnotic and Pama Liqueur.

Event sponsored by
http://www.naimies.com

Must RSVP by Jan. 28th (limited space so don’t wait)

Call 323 913 9375 for reservations

Michelle Lee
Makeup Maverick
www.hmartistsnetwork.com
www.mymakeupart.com

January 6, 2010. Tags: , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.