How to Cold Call to Get Hair & Makeup Jobs

So what is a cold call you might ask? A cold call is a common term used in business that refers to calling people you don’t know in order to find work. I know it may not sound appealing. To some of you it probably sounds down right frightening. I once had an assistant who didn’t even feel comfortable calling up new members of The Hair & Makeup Artist Network to welcome them to the network. She said, “I don’t like those types calls where your are telling them, hi I’m calling you, you don’t know me, but….” It was simply too far outside of her comfort zone to do it. But what if you don’t have any clients and you really don’t know a whole lot of people who can refer you work? What do you do? This is something you will have to face at some point of your career if not many times. We are self-employed. This means we have to hunt down the work. I don’t care if you are just getting out of school or if you have been working for a while. You will have to hustle to get the jobs and it doesn’t stop. Clients come and go. Production companies open and close and production people change jobs everyday. So the job search never stops. Here is how you find the job through cold calling:

1. Decide what type of work you really want to do (film, TV, print, commercial celebrity)
2. Make a list of companies or photographers you would like to work for
3. Call the company and find out who hires for Hair or Makeup (if you already don’t know)
4. Ask the person if they are crewing up for anything in the near future or ask if they have any projects coming up
5. Tell the person you would like to send over a link to your website
6. Only send a link to the page/ pages that are most relevant to the work the company or photographer does (if you can)
7. Ask what is the best way and time to follow up
8. Add this person or company into your contact database (outlook or entourage is really great for this)
9. Make a note to follow up at the time suggested in the conversation
10. Make sure you follow up on a regular basis (this is best either once a month or especially when you have new work to show)

It may sound scary or dull to do but this is how all businesses operate across the globe. If you want the clients you have to be proactive and persistent! If you aren’t willing to do this and the phone isn’t ringing with job offers, you have no one but your self to blame for your lack of employment. You can convince yourself there isn’t any work and blame it on the economy but the truth is that you create your own reality so make the cold calls. You will be glad you did.

Michelle Lee
For more career advice visit: www.hmartistsnetwork.com

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September 13, 2011. Tags: , , , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Working as a Hair or Makeup Artist. 1 comment.

The Power of Networking with Your Peers

I was recently told by an artist they didn’t feel like our networking events were working for them because it was “just a bunch of Makeup Artists standing around staring at each other.” Yes we are a network of Makeup Artists and if you attend one of our events you will find yourself in a room full of your peers. I think the real problem isn’t that our networking events are filled with a room full of other artists. I think the issue is that Hair & Makeup Artists are under the misconception that all fellow artists are just their competition. But here are the hard facts: most of your work is going to come from other artists.

1. Film & Television Hair/Makeup Artists work in crews and that crew has a department head or a key that will hire you (not the producer).
2. Makeup Artists often bring the hairstylist onto a project (and vice versa) so take the time to network with them.
3. Network with more established artists (they often need an assistant or extra person on a job).
4. There are many times I am unable to do a job and I pass off work to other artists I know and trust with my clients.

Networking is sometimes an uncomfortable thing. It forces you to step outside of your comfort zone and introduce yourself to strangers. It’s not that networking with your peers doesn’t work because it does. It usually isn’t working because either you feel too awkward to introduce yourself or you feel intimidated by other artists. Or maybe it’s not working for you because you just don’t know how to network.

1. You have to feel confident enough to introduce yourself to others.
2. Don’t be afraid to tell them what you do and ask to trade work with them.
3. Don’t just give someone your card and expect they will magically call you. You have to ask for their card, make a note on the back about where you met, and take the time to follow-up with them.
4. Don’t just keep bugging people for work. Take the time to build the relationship with them over a period of time (lunch, dinner, drinks, event invites).

If networking with your peers isn’t working for you then I would reevaluate your approach. Start by building your networking of peers with a group of five people. Pass off a job with one or two of them and see what starts to happen. I’m sure you will start to see your jobs increase. And if you don’t, you need a new network of artists (either ones who are working or know how to network). Take these steps and your career will turn a corner, I promise.

September 6, 2011. Tags: , , , , , , , , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.

What Is Your New Year’s Resolution?

It’s hard to believe that another year has flown by. This year will be my 10th year living in Los Angeles. It’s true, things have been rough out there. I think now is the time to step back from everything and rethink your career in 2010. Ultimately, where do you want your career to take you? Once you have decided that then you can start to formulate a plan of attack:

1. Ask yourself where do you want to be five years from now or ten years? Do you want to be with an agency in join the union?

2. Decide what it is you are really great at doing and what do you want to be most known for in your industry – from there you can start to brand yourself

3. Create career goals for yourself on a monthly and yearly basis that will help you get to where you want to be much faster

4. Create a budget for yourself and stick to it. Once you understand what your living expenses are then you can figure out how much money you can afford to spend on self-promotion.

5. Do some research on the on what economic trends can impact your profession. This may seem boring but its better to know and be prepared rather than be a struggling artist

6. Don’t forget to include networking into your budget – it can be your biggest promotion tool as a freelancer

7. Diversify your income. Don’t rely solely on your craft for income

The saying goes, “If you fail to plan then you can plan to fail.” All successful business are well thought out so plan things well. If this is all overwhelming to you, then you should consider getting a career consultant. The Hair & Makeup Artist Network has consultants to help you will all aspects of your career. Whether it’s help with self promotion, career strategy, or branding and publicity, we can help.

To start the new year out right visit: http://www.hmartistsnetwork.com or call 323 913 9375.

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com
http://www.mymakeupart.com

December 14, 2009. Tags: , , , , , , . Uncategorized. Leave a comment.

Do you wonder why people don’t take your job seriously?

new photo of me 2I have had a lot of people complain that their friends and family members don’t take their career choice seriously. I guess when you think about it, telling someone you are a hair or makeup artist sounds like you a bunch of fluff or make believe. And in all honesty, a lot of people who hire us don’t really value what we do either. They have no idea how long it takes for us to do our jobs or how much our kits cost. Many people think of hiring a hair or makeup artist as an unnecessary expense. To make it worse, they call us the glam squad, the powder puff squad, vanities, or worse, fluff and puff. All of these terms just reinforce the idea that we are all just a bunch of airheads working a trivial profession. Although, I really don’t think it helps when act like a bunch of flakes. I have more clients complain that makeup/hair takes forever to invoice and then they expect immediate payment. I even have one client who is loyal to me because she has had too many other makeup artists not bother to show up for a live shoot. Many artists complain that they aren’t working but then don’t bother to even attend our networking events. I hear artists all the time say,”they just aren’t good at self-promotion”, but then they wonder why they are still working a day job.

Listening to these stories, it’s no wonder why the people who hire us don’t take us seriously. If you want respect to have to command it by being a business professional and not a flaky artist! If you want the producers, talent managers, and celebrity publicists to take your call then you must prove yourself to be someone of value to them. They only want to deal with people who have something to offer them or their clients. The producer and publicists are the networkers and hustlers of this town, and they only want to deal with people on their level. So if you want them to do business with you, rise to their level and learn to play the game. Don’t be unreliable or unprofessional. So, if you say you are going to call someone at a certain time, follow through with the call. If the invoice is due after a job, send it over immediately along with your W9 form. If you want to network with the pros, learn to give a little to get a little. People will be more open to do business with you if they feel you have something to ofter them. And the operative word in this sentence is doing business with you. Having someone hire you implies neediness. Doing business with someone implies a give and take relationship. When you approach your work with this mentality, then people will start to our profession with respect.

Michelle Lee
Makeup Maverick
323 913 9375
http://www.hmartistsnetwork.com
http://www.mymakeupart.com

October 2, 2009. Tags: , , . Hair & Makeup Jobs, Hair & Makeup Marketing, Networking, Working as a Hair or Makeup Artist. 1 comment.

Hollywood Hair & Makeup Artists Give Back!

Microsoft Word - About UBCF and FAQ.docI’ve been working as a Makeup Artist for nearly fifteen years now, and most of what I do is pamper other people. I think it’s good karma to be of service to other people. I was just working with 70’s sensation,Yvonne Elliman over the weekend and she told me something that really resonated with me. I was asking her if she still kept in touch with her castmates from “Jesus Christ Superstar” and she said, “No, we all just seem to somehow go back to our own lives, but she read somewhere that Ben Vereen mentioned if he was ever stranded on an island somewhere, he would want it to be with her.” I said, “Wow, that’s a great testament to you and how you can touch someone’s life that much without realizing it.” The point is, Yvonne hasn’t really seen Ben Vereen that much over the past few years, but he still remembers her with warm regards. Yvonne didn’t even realize that she left that much of an impression on him, but she did touch his life.

You can make a difference in someone’s life with just a small gesture and this gesture can stay with a person for a lifetime. For this reason, The Hair & Makeup Network has teamed up with the United Breast Cancer Foundation to provide a day of pampering to low income women afflicted with breast cancer. Details are as follows:

Sunday October 25th 2009

Mothership Salon: 6111 5th Street Los Angeles, CA 90048
12pm to 4:30pm – 50 women will be receiving haircuts, makeup, and massages
6:30pm to 9:30pm – Pink Carpet Cocktail Reception
Cocktails Provided by Pama Liqueur and Appetizers Provided by Trader Joes
Surprise Celebrity Guests are Expected to Attend
Tickets are $50 (1/2 of the proceeds go to the charity)
Silent Auction will be held. 100% of the silent auction proceeds benefit the foundation.

To RSVP or donate- call 323 913 9375

We will also be needing volunteers for the event!

Michelle Lee
Makeup Maverick
http://www.hmartistsnetwork.com
http://www.mymakeupart.com

September 29, 2009. Tags: , , , , , , , , , , . Uncategorized. Leave a comment.

Anyone interested in a Pre-SAG Awards Party?

The best way in town to get work is by “partying with a purpose”. Yes, I’m talking about networking over cocktails! Maybe you don’t know of any shmooze events happening around Los Angeles, or maybe you don’t know the right people. Well now you do! This Saturday The Hair & Makeup Artist Network is going to be hosting a network mixer and fundraiser. There will be an open bar sponsored by PAMA Liquor and over $500 in prizes to benefit Miracle Meals Foundation. So break out your business cards and join us for an amazing event! See Below for details!

Pre-SAG Awards Party & Fundraiser! To RSVP for the Guest List call 323 913 9375.

http://www.hmartistsnetwork.com

Michelle Lee

Makeup Maverick

http://www.hmartistsnetwork.com

http://www.mymakeupart.com

January 21, 2009. Tags: , , , . Hair & Makeup Marketing, Networking, Party Event, Working as a Hair or Makeup Artist. Leave a comment.